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Telemorphosis (Univocal), by Jean Baudrillard
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The art of living today has shifted to a continuous state of the experimental. In one of his last texts, Telemorphosis, renowned thinker and anti-philosopher Jean Baudrillard takes on the task of thinking and reflecting on the coming digital media architectures of the social. While “the social” may have never existed, according to Baudrillard, his analysis at the beginning of the twenty-first century of the coming social media–networked cultures cannot be ignored. One need not look far in order to find oneself snared within some sort of screenification of a techno-social community. “What the most radical critical critique, the most subversive delirious imagination, what no Situationist drift could have done . . . television has done.” Collective reality has entered a realm of telemorphosis.
- Sales Rank: #1403267 in Books
- Brand: Brand: Univocal Publishing
- Published on: 2012-06-13
- Original language: English
- Number of items: 1
- Dimensions: 6.50" h x .28" w x 4.38" l, .20 pounds
- Binding: Paperback
- 54 pages
- Used Book in Good Condition
About the Author
Jean Baudrillard was a French philosopher and cultural theorist best known for his work on simulation and hyperreality.
Drew S. Burk is a cultural theorist and translator of contemporary French philosophy.
Most helpful customer reviews
10 of 10 people found the following review helpful.
New Baudrillard Translation
By John David Ebert
"Telemorphosis" is a new posthumous book by Jean Baudrillard, freshly translated into English by Drew Burk as the inaugural publication of a new American publisher of philosophical texts called Univocal Publishing. Univocal is planning a whole series of translations of difficult to find texts of European philosophy and Critical Theory, and this text is a promising start to what looks like a much needed addition to the otherwise arid American intellectual publishing landscape.
Spinning off from a meditation on the French reality TV show, "Loft Story" (the Euro-equivalent to "Big Brother"), Jean Baudrillard in this book meditates on the transformation of our society by the ubiquity of a camera eye which proliferates images, and their viral clones, endlessly and without meaning or purpose beyond their mere existence. These are images without depth and, as Baudrillard has written elsewhere, in them there is precisely Nothing to see.
Far from being a show about ordinary "reality," Baudrillard points out how Loft Story offers up a spectacle that is actually more ridiculous than reality itself. He also points out how the show soon enough degenerated into a soap opera not so very different from earlier variety shows written for television.
Everything, nowadays, is being put inside the televsion set and Baudrillard predicts that soon we will be seeing snuff films and televised bodily torture on television (indeed this seems prescient in the light of the video executions of beheaded reporters by Islamists in the mid-2000's). Television, then, in gobbling up the whole of "reality," is guilty of "telemorphosizing" it. The world is now contained inside the television, for the experiment of isolating a small group of people in a loft and pointing cameras at them is simply a metaphor for what we are doing to society on the global stage of a gigantic spectacle with camera eyes watching everyone from everywhere. The ancient myth of the ubiquitous presence of the Eye of God, watching us from all corners of the earth, has now become a technological reality.
Baudrillard also fathoms the basic ontological uncertainty that this age of the proliferation of electronic images has caused us: the images that we watch on reality shows, on the news, indeed, any images on television at all, even when presented as "real" or "true" can no longer be trusted. There is always a creeping suspicion behind each and every electronic image that it might not be real. Did that event really take place? Hence, the paranoia that now attends every media spectacle from 9/11 to the death of Michael Jackson. Did he really die, or was it somehow "staged," like the mission to Mars in the 1970s science fiction classic film "Capricorn One."
The ultimate celluloid paradigm for this telemorphosis, Baudrillard insists, can be found in "The Truman Show," in which all of reality has become telemorphosized along with the story's protagonist. The world is becoming identical with its own virtual image nowadays and it is scarcely possible any longer to discern the difference between them.
"More real than real" has become Baudrillard's signature aphorism. The meaninglessness and inherent nihilism at the core of our electronic replication of a real that no longer exists, and would no longer be much valued even if it did, haunts this pleasant little text as a kind of Western equivalent of the Hindu ontology of maya, another paranoid idea which also evinces a basic mistrust of "reality," which is suspected of concealing some darker, deeper world behind this gigantic fake one. We Westerners have been technologizing all the world's myths and spiritual ideas and now, with electronic reality, we have even created a technological equivalent of maya.
Welcome to the show.
In short, this is a perfect little "sutra" of a text for longtime Baudrillard fans to remind themselves of his basic points, but it also works well, I think, for the first timer to Baudrillard. Its brevity, at 53 pages, is a virtue in this regard.
--John David Ebert, author of "The New Media Invasion" (McFarland Books, 2011)
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